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P1654    Mobile Advertisement (M-Ads) – Spam threat or new opportunity?

D4 Operators place in value network
Issue date:

June 2007

Confidentiality: Eurescom Study Programme confidential
Format: 1 volume  (13 pages)


This slide set, Deliverable 4, briefly introduces to the mobile advertising market, and discusses possible strategies for how operators can position in the mobile advertisement value network.

Archive: /~ftproot/deliverables-studies/documents/P1600-series/P1654