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P1654    Mobile Advertisement (M-Ads) – Spam threat or new opportunity?

D4 Operators place in value network
Issue date:

June 2007

Confidentiality: Eurescom Study Programme confidential
Format: 1 volume  (13 pages)

Abstract:

This slide set, Deliverable 4, briefly introduces to the mobile advertising market, and discusses possible strategies for how operators can position in the mobile advertisement value network.

Archive: /~ftproot/deliverables-studies/documents/P1600-series/P1654