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P1654    Mobile Advertisement (M-Ads) – Spam threat or new opportunity?

D3

Opportunities and Challenges related to various ad spaces

Issue date:

June 2007

Confidentiality: Eurescom Study Programme confidential
Format: 1 volume  (26 pages)

Abstract:

This slide set, Deliverable 3, presents the different opportunities and challenges related to various ad spaces, and how current operator strengths can be used for enhancing targeted ad spaces.

Archive: /~ftproot/deliverables-studies/documents/P1600-series/P1654