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 Projects and Studies


P1654    Mobile Advertisement (M-Ads) – Spam threat or new opportunity?


Opportunities and Challenges related to various ad spaces

Issue date:

June 2007

Confidentiality: Eurescom Study Programme confidential
Format: 1 volume  (26 pages)


This slide set, Deliverable 3, presents the different opportunities and challenges related to various ad spaces, and how current operator strengths can be used for enhancing targeted ad spaces.

Archive: /~ftproot/deliverables-studies/documents/P1600-series/P1654