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 Projects and Studies
P1045
WOMBAT: Where are the Other Mobile Buddies in my Town ?
closed
For further information please contact:

Uwe Herzog
Project Supervisor
EURESCOM
Wieblinger Weg 19/4
69123 Heidelberg, Germany

Project Information
What is this Project about
The Study "Where are other mobile buddies in my town (WOMBAT)" identifies the needs of the youth market and assesses if and how they might be met by possible future location based services. The study will assess the network infrastructure implications of these customer-centred services in order to provide strategic recommendations to EURESCOM shareholders.
The forming question for this Study is: "Is it feasible at this point in time and considering today’s technology constraints to introduce location based services to fulfil the youth market demands?"

What is the background for this Project?
Youths – here considered to be young people between 15 and 25 years – have really discovered a new way of communication: The mobile phone and its associated services. Mobile communication seems to be an intrinsic part of their lifestyle – it is indeed part of their fashion scene and a key tool for socialising. Although location based wireless services will open a new dimension of mobile communications, attracting more users from this undoubtedly attractive market segment, some technology constraints have to be considered, otherwise it might be difficult that this emerging services will be as much accepted as, for example, SMS.
But European mobile network operators are cautious and hesitant to introduce new location based technologies, in some respect due to the additional investments necessary and the uncertainty of the business prospects. There are some techniques, like TOA, AOA, E-OTD, GPS and even hybrid solutions possible, each technique implying impacts on requirements like accuracy, coverage, location determination speed and ultimately, costs for the operator, just to name a few.

What is the focus of the work?
The main objectives of this Study are to:

  • Identify the range of existing and future needs amongst young people for mobile 2G and 3G services using existing data
  • Evaluate the advantages and disadvantages of location based technologies
  • Propose recommendations for Shareholders, how to introduce location based services to satisfy the youth market demands
  • Outline the case study
Project Results
Papers to Conferences, Journals and other Publications
Conference Title Authors Location Date
IST Mobile Summit 2001 Where are the other mobile buddies around town? (Final paper) E. France, K. Tracey (BT); G. Neureiter, R. Pascotto (DT) ; M. Serrano (PT); S. Parkkila, J. Pirinen (Elisa) Barcelona (Spain) 9-12 Sep 2001