What is this Project about
The Study "Where are other mobile buddies in my town
(WOMBAT)" identifies the needs of the youth market and assesses if and how they might
be met by possible future location based services. The study will assess the network
infrastructure implications of these customer-centred services in order to provide
strategic recommendations to EURESCOM shareholders.
The forming question for this Study is: "Is it feasible at this point in time and
considering today’s technology constraints to introduce location based services to
fulfil the youth market demands?"What is the background for this Project?
Youths – here considered to be young
people between 15 and 25 years – have really discovered a new way of communication:
The mobile phone and its associated services. Mobile communication seems to be an
intrinsic part of their lifestyle – it is indeed part of their fashion scene and a
key tool for socialising. Although location based wireless services will open a new
dimension of mobile communications, attracting more users from this undoubtedly attractive
market segment, some technology constraints have to be considered, otherwise it might be
difficult that this emerging services will be as much accepted as, for example, SMS.
But European mobile network operators are cautious and hesitant to introduce new location
based technologies, in some respect due to the additional investments necessary and the
uncertainty of the business prospects. There are some techniques, like TOA, AOA, E-OTD,
GPS and even hybrid solutions possible, each technique implying impacts on requirements
like accuracy, coverage, location determination speed and ultimately, costs for the
operator, just to name a few.
What is the focus of
the work?
The main objectives of this Study are to:
- Identify the range of existing and future needs amongst
young people for mobile 2G and 3G services using existing data
- Evaluate the advantages and disadvantages of location based
technologies
- Propose recommendations for Shareholders, how to introduce
location based services to satisfy the youth market demands
- Outline the case study
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