is this Project about?
EURESCOM project P903 was dealing with ICT uses in everyday life. It has performed a big survey (more than 9,000 households in 9 European countries) and extensive analysis with focus on Internet and mobile service use, non-use and user behaviour. The results are very important for making strategic decisions on ICT services and products, and for analysing the market and users situations. Considering the importance of the topic and the interest shown in the results, an activity on a further exploration of European ICT markets and users was seen necessary after the closure of P903.
Partnerships with other Research Activities
The size, accuracy and importance of the P903 collected data have created a lot of interest also in bodies and activities outside the EURESCOM community such as:
Eurescom offered to organisations, companies and academia a partnership opportunity to utilise the P903 Quantitative Survey Data and associated materials for doing user & market research. The data was provided on a non-disclosure agreement basis and only for the agreed purposes. In return Eurescom received the results of the partnership organisations.
An opportunity for Something BiggerThe Study team prepared a proposal ("HUMAN-IST") for the 8th Call of the IST programme (not selected by the EC) and for the IST co-ordination activity NGNi (not utilised because of NGNi policy changes).
As preparation for the 6h Framework a proposal "S3IST" (The Strategic Social Science of Information Society Technologies) was submitted to the FP6 Expression of Interest. The goal is to submit a proposal for a FP6 Integrated Project early 2003.
The results of the EURESCOM project P903 are very important for making strategic decisions on ICT services and products, and for analysing the ICT related market and users situations. Particularly in very competitive and dynamic times where the customer is in the main focus, reliable user and market data is extremely important for network and service providers. Within this Study a user friendly product was developed and marketed. The product is based on the Memphis Explorer allowing easy navigating in the P903 survey data and is marketed through a joint venture with Gallup Iceland.
P903 publications and presentations:
Anderson, B and Tracey, K. (2002) Digital Living: The Impact (or otherwise) of the Internet on Everyday Life. In Wellman, B. & Haythornwaite, C. (Eds.) The Internet in Everyday Life. Blackwells (to appear)
Anderson, B., Gale, C., Jones, M. and McWilliam, A. (2002) Domesticating Broadband: what 'consumers' really do with flat rate, always on and fast Internet access. BT Technology Journal, Januray 2002 Issue. To Appear.
Smoreda, Z. and Thomas, F. (2001) "The uses of the SMS in Europe" in Usages, N°10, Newsletter of France Telecom R&D
Enid Mante-Meijer, KPN Research, Richard Ling Telenor R&D: The potential for the adoption and use of new ICT services in Europe. Presentation in the EURESCOM Summit 2001, 13-15 November 2001, Heidelberg Paper Slides